FRACTIONAL CHIEF REVENUE OFFICER
Revenue that runs on a method, not a mood.
A senior operator who installs a repeatable CBDS revenue system in 12 months - so your pipeline stops depending on any single person, including me.
20+
years in enterprise B2B revenue
$100m+
in complex deals closed
TRUSTED BY
WHERE I STEP IN
Your revenue is stuck because your sales process is stuck.
You're doing business mostly on the founder's reputation. You've hired salespeople, but they can't replicate your close rate. Your team knows the work cold; they just can't explain why it matters to buyers who don't care about the technical details.
This isn't just a sales problem. It's a revenue architecture problem.
-
Pipeline growth, win rates, forecast accuracy
-
Who we sell to, how we position, what we say
-
Training, deal shadowing
Four steps. Twelve months.
The CBDS Method- a 12-month partnership on a weekly cadence. Each phase has a clear window and a deliverable you keep.
01
CLARIFY
Diagnose why deals stall and who you actually win
MONTHS 1-2
You get: Revenue diagnosis + ideal-customer map
02
BUILD
Install the process, CRM, and messaging system
MONTHS 3-5
You get: Sales process, CRM build-out, messaging
03
DEVELOP
Coach the team live, through real deals
MONTHS 6-9
You get: Live deal coaching + trained sellers
04
SUSTAIN
The team runs it without you in the room
MONTHS 10-12
You get: Playbook, KPI cadence, ongoing advisory
WHAT YOU GET
A revenue system, not a slide deck
C
REVENUE DIAGNOSIS
A clear read on stalled deals, win rates, and the gap between plan and pipeline.
MMONTH 2
B
GTM STRATEGY
Who we sell to, how we position, and what we say - written down and agreed on..
MMONTH 5
D
SALES CAPABILITY
Training, deal shadowing, and coaching notes your team keeps using after I leave.
MMONTH 9
S
FORECAST RELIABILITY
Pipeline growth, win rates, and forecast accuracy your board can rely on.
MMONTH 12
WHO IS THIS FOR
A short list, on purpose.
What Leaders Say
Ready to stop guessing what your revenue will be?
A first conversation is a working session, not a pitch. Thirty minutes is enough to know if we're the right fit.