FRACTIONAL CHIEF REVENUE OFFICER
Revenue that runs on a method, not a mood.
A senior operator who installs a repeatable CBDS revenue system in 12 months - so your pipeline stops depending on any single person, including me.
20+
years in enterprise B2B revenue
$100m+
in complex deals closed
WHERE I STEP IN
Your revenue is stuck because your sales process is stuck.
You're doing business mostly on the founder's reputation. You've hired salespeople, but they can't replicate your close rate. Your team knows the work cold; they just can't explain why it matters to buyers who don't care about the technical details.
This isn't just a sales problem. It's a revenue architecture problem.
-
Pipeline growth, win rates, forecast accuracy
-
Who we sell to, how we position, what we say
-
Training, deal shadowing
RECENT PROOF
Outcomes and stages from real work.
6 hours to 30 minutes
DAILY MANIFEST
A team was building their daily demo manifest by hand in spreadsheets. I designed an online custom reservation and tracking system that cut the job from 6 hours to 30 minutes and stopped the inventory chaos.
16 cities
BOOK TOUR
Spoke to executive, technical, and creative audiences in 16 cities on the book tour — bringing revenue discipline to rooms that don't usually talk about sales..
5
KEYNOTE STAGES
Keynotes and panels for women in engineering, home-lending leadership, and design-firm principals. The same systems thinking, adapted for different rooms.
Three ways to work together
HOW WE WORK
Every engagement is scoped to your stage, but the structure is always clear.
ADVISORY
FRACTIONAL CRO
PROJECT SPRINT
Four steps. Twelve months.
The CBDS Method- a 12-month partnership on a weekly cadence. Each phase has a clear window and a deliverable you keep.
01
CLARIFY
Diagnose why deals stall and who you actually win
MONTHS 1-2
You get: Revenue diagnosis + ideal-customer map
02
BUILD
Install the process, CRM, and messaging system
MONTHS 3-5
You get: Sales process, CRM build-out, messaging
03
DEVELOP
Coach the team live, through real deals
MONTHS 6-9
You get: Live deal coaching + trained sellers
04
SUSTAIN
The team runs it without you in the room
MONTHS 10-12
You get: Playbook, KPI cadence, ongoing advisory
WHAT YOU GET
A revenue system, not a slide deck
C
REVENUE DIAGNOSIS
A clear read on stalled deals, win rates, and the gap between plan and pipeline.
MMONTH 2
B
GTM STRATEGY
Who we sell to, how we position, and what we say - written down and agreed on..
MMONTH 5
D
SALES CAPABILITY
Training, deal shadowing, and coaching notes your team keeps using after I leave.
MMONTH 9
S
FORECAST RELIABILITY
Pipeline growth, win rates, and forecast accuracy your board can rely on.
MMONTH 12
WHO IS THIS FOR
A short list, on purpose.
What Leaders Say
TRUSTED BY
Ready to stop guessing what your revenue will be?
A first conversation is a working session, not a pitch. Thirty minutes is enough to know if we're the right fit.